Rec'up

For a mock exam we had to create an identity, a video and a website for a fake brand called Rec’up. This brand is a project that showcases the location of multiple second hand shops and the benefits of buying second hand.

I chose a pretty straight forward style by using earthy colors and a font that is a bit flowy to evoke the ecological benefits of shopping second hand. Same for the logo, I used a common sign for recycling (arrows).